Google Analytics
Google Analytics is loaded on the First Light public website, including the communication-plan pages. It may collect information such as page activity, browser and device information, approximate location derived from IP address, and technical identifiers. We use this to understand aggregate use of the website and improve it.
On the exploration quiz, analytics records which step you are on, poster downloads and whether email delivery succeeded. Draft answers, selected preferences, result IDs and email addresses are not sent to Google Analytics.
The wait-list form submits directly to First Light’s API. Form values are not intentionally sent to Google Analytics by the website’s event tracking.
Quiz invitation
We use a first-party cookie, fl_exploration_popup_seen, to avoid showing the homepage quiz invitation repeatedly. It lasts seven days and records only that the invitation has been shown or a quiz link followed, not your answers or personal details.
Managing cookies
You can manage or delete cookies through your browser settings. Blocking cookies may affect how analytics works, but should not prevent you from reading the public site.
What is still being finalised
First Light is reviewing its final analytics and consent approach before wider launch. This page will be updated with the confirmed cookie choices and provider details once that work is complete. For questions, contact [email protected].